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Partners of Independent Collectors
Independent Collectors has been created to cater to the needs of collectors of contemporary art from all over the world. To maintain the platform and to constantly develop its functions at reasonable costs for our members and to increase the amount of relevant, state of the art content, we have decided to team up with brands that share our interest and our passion for contemporary art.
If you are interested in becoming a partner of Independent Collectors, please contact us:
contact@independent-collectors.com.
If you are interested in becoming a partner of Independent Collectors, please contact us:
contact@independent-collectors.com.
BMW
BMW is a cutting-edge carmaker. BMW is also a company with a long history in the arts. In 1975 they have started their art car series, involving, among others, Andy Warhol and Olafur Eliasson, which gives them probably the longest active participation in the arts of every other carmaker in the world. The company’s dedication for contemporary art, music, design and architecture led them to sponsor well over 100 cultural formats spanning the entire globe. As far as collecting goes, they were smart enough to commission the young Gerhard Richter as early as 1972 to create three major pieces for their new headquarters’ lobby – by now surely the most valuable corporate entrance worldwide.
It doesn't stop there: BMW is keeping a close lock on the arts, with advertising projects they have done in collaboration with contemporary artists, with sponsoring major art prices and with their brand being a common sight at international art fairs for years.
The month of May 2009 marks a further step in the direction of art enthusiasm for BMW. The carmaker joined forces with Independent Collectors as the first Global Partner.
Our shared main objective: To create valuable content for collectors and afficionados of contemporary art.
It is a new evolutionary phase of partnership we are aiming at. It isn't based on an advertising deal, but on a shared passion for substance, relevance and – maybe most importantly – for joy (to borrow one of the carmaker's core values). From our point of view it makes perfect sense to join forces with BMW and we are looking forward to fill our partnership with life.
Art Expedition Berlin
www.bmw.com
BMW Art Car Collection
BMW is a cutting-edge carmaker. BMW is also a company with a long history in the arts. In 1975 they have started their art car series, involving, among others, Andy Warhol and Olafur Eliasson, which gives them probably the longest active participation in the arts of every other carmaker in the world. The company’s dedication for contemporary art, music, design and architecture led them to sponsor well over 100 cultural formats spanning the entire globe. As far as collecting goes, they were smart enough to commission the young Gerhard Richter as early as 1972 to create three major pieces for their new headquarters’ lobby – by now surely the most valuable corporate entrance worldwide.
It doesn't stop there: BMW is keeping a close lock on the arts, with advertising projects they have done in collaboration with contemporary artists, with sponsoring major art prices and with their brand being a common sight at international art fairs for years.
The month of May 2009 marks a further step in the direction of art enthusiasm for BMW. The carmaker joined forces with Independent Collectors as the first Global Partner.
Our shared main objective: To create valuable content for collectors and afficionados of contemporary art.
It is a new evolutionary phase of partnership we are aiming at. It isn't based on an advertising deal, but on a shared passion for substance, relevance and – maybe most importantly – for joy (to borrow one of the carmaker's core values). From our point of view it makes perfect sense to join forces with BMW and we are looking forward to fill our partnership with life.
Art Expedition Berlin
www.bmw.com
BMW Art Car Collection
USM Modular Furniture
USM has succeeded from ironworks and window fittings production (1885) to the Architecture and Design Collection of The Museum of Modern Art (MoMA) in New York (2001). Their USM Haller system might not be known by name to most people, but it has become a visual design icon immediately recognized by many. What was very interesting for us to learn is that both the product and Independent Collectors share something quite fundamental: their reason for existence. In 1965, the director at USM was looking for a specific kind of furniture with very special characteristics. Approximately in 2007, Christian Schwarm was looking for an online community catering to the specific needs of collectors of contemporary art. In both cases, the lack of an item in demand, lead to the creation.
And today in 2009 USM, the internationally known modular furniture producer from Switzerland, has decided to join Independent Collectors as a partner, to help open the world of contemporary art to a wider audience.
It ties in with activities the company has been conducting in and out of the firm's international showrooms for years, events that include exhibitions (like the very recent Armin Linke photographic exhibition in the USM Paris showroom) and extraordinary talks with artists like Hans Ulrich Olbrist in the USM New York showroom.
Independent Collectors and USM will cooperate on future events internationally, joint-ventures that will be announced through the platform. We are looking forward to fill the cooperation together with vitality in many interesting ways.
www.usm.com
USM has succeeded from ironworks and window fittings production (1885) to the Architecture and Design Collection of The Museum of Modern Art (MoMA) in New York (2001). Their USM Haller system might not be known by name to most people, but it has become a visual design icon immediately recognized by many. What was very interesting for us to learn is that both the product and Independent Collectors share something quite fundamental: their reason for existence. In 1965, the director at USM was looking for a specific kind of furniture with very special characteristics. Approximately in 2007, Christian Schwarm was looking for an online community catering to the specific needs of collectors of contemporary art. In both cases, the lack of an item in demand, lead to the creation.
And today in 2009 USM, the internationally known modular furniture producer from Switzerland, has decided to join Independent Collectors as a partner, to help open the world of contemporary art to a wider audience.
It ties in with activities the company has been conducting in and out of the firm's international showrooms for years, events that include exhibitions (like the very recent Armin Linke photographic exhibition in the USM Paris showroom) and extraordinary talks with artists like Hans Ulrich Olbrist in the USM New York showroom.
Independent Collectors and USM will cooperate on future events internationally, joint-ventures that will be announced through the platform. We are looking forward to fill the cooperation together with vitality in many interesting ways.
www.usm.com