Back then, his urges to realise larger and lasting projects in the public sphere were locally rejected, so he decided to take his dreams and pursue them in America. In 1973 in New York, he co-founded todays well established Dia Art Foundation and later the Ayn Foundation. It was with thanks to the Dia, that he began to both collect art and support major and permanent projects, with a common thread in sculpture, minimal art, conceptual art and land art.
Now coming full circle and returning to the Bavarian region of where it all began over 50 years ago, Heiner Friedrich initiated a new private art museum, DASMAXIMUM in Traunreut. With a nostalgic wink, his first gallery lay on Maximilianstraße in Munich and DASMAXIMUM refers to the highest possible intensities of meeting art: space, daylight, quietness, no barriers or cordons, no distractions… As Dan Flavin (with onsite dedication) once said, his art is a kind of maximum of minimalism.
DASMAXIMUM opened in 2011 and presents the opportunity for an intensive encounter with international post-war and contemporary art. On permanent exhibition are major works by nine German and American influential artists, who are the very names that accompanied Heiner Friedrich from his early years onwards.
Taking advantage of the partitioning of the individual rooms, enables the museum to showcase artist surveys. This is the case for Georg Baselitz, Uwe Lausen and Blinky Palermo, where works from different periods are shown. Large format series by Imi Knoebel and Maria Zerres create spaces for concentration.
To approach the sizeable portion of American artists’ works in the collection, highlights are offered. This includes more than 20 paintings by Andy Warhol, as well as separate buildings reserved exclusively for the sculptures of John Chamberlain, Walter De Maria and the light installations of Dan Flavin. Flavin’s complete series dedicated to “European Couples”, demonstrate the deep relationship between American and European art in the 20th century.
The dwellings of DASMAXIMUM lay on a former industrial production site turned school following the war. The several buildings with a total of over 4000 square meters were converted for the indoor and outdoor museum. Far from the hectic rush of short term happenings, DASMAXIMUM presents itself as a cultural center in the beautiful mountainous Chiemgau region, located between Munich and Salzburg.