The phenomenon of brands positioning themselves as patrons of creative culture has accelerated in recent years, driven, it seems, by the rise of visual-centric social media and the merging of contemporary art with mainstream pop culture. For a brand, being a sponsor in the art world is not only about flaunting responsibility. In fact, a much-appreciated side effect is getting access to sub-cultures, intellectual leaders, high-end consumers, or the so-called creative class. Buying your way into these realms is easy. Just slap the brand’s logo on a cultural initiative and call it a day. However, if you want to be respected by the truly influential people as an irreplacable player, you need to do more.

10 years ago we came up with a format idea that would help manifest car maker BMW as one of the most relevant corporate players in the art world. The BMW Art Guide by INDEPENDENT COLLECTORS, now in its seventh edition, is our proof that brands can move from sponsorhship to authorship and become respected by one of the toughest crowds in the world. In this belief, we have since created a series of formats such as films, books, digital campaigns, and special events, matching brands in various industries to our unique network in the art world.

In our workshop sessions, we come up with creative story-telling ideas based on your personal strategy. Together, we will find out how your brand can have a relevant impact in the art world.

Please feel free to get in touch for a complimentary online session.